Do you need a recruiting CRM?
Does your recruiting team recruit?
Or does it just manage applications?
They can be uncomfortable questions to answer, but they’re ones that every recruiting and internal talent acquisition team should ponder carefully.
Most recruiting teams know that it’s not enough to sit back and wait for top-quality candidates to walk in through the door of their own accord.
A recruiter’s role does involve engaging and recruiting interested candidates. But it also involves attracting new candidates into the recruitment process – top-achievers who haven’t (yet!) found their own way into the talent funnel.
So, faced with the task of recruiting the market’s best talent, how does your technology help your team with this?
Does it add value to the recruitment process, or just track and log applications?
Are you using a true recruiting CRM, or an ATS?
(Spoiler alert: Talentis is a Recruitment CRM and not an ATS. If you are seeking an ATS, look elsewhere!)
An Applicant Tracking System (ATS) is a platform designed to help employers manage applications from candidates for open job vacancies.
Primarily a tracking workflow tool, it allows recruiters, talent acquisition teams and managers to keep on the same page with the recruiting process, usually across large numbers of openings.
ATS systems often allow users to post jobs to their career sites from within the platform. They also allow users to automatically track and follow candidate engagement and exchanges.
They may also have functionality to track stages of each applicant’s progress in relation to open vacancies, or to log information such as test results or screening questions.
The ATS is often the ‘go-to’ platform choice for in-house staffing and recruitment teams, reflecting as it does a key part of the recruitment cycle.
But an ATS is only as good as the candidates who find their way to it. It seldom includes any functionality to widen the net, or help recruiters go out hunting for fresh talent.
In short – an applicant tracking system is great for managing active candidates who apply for opportunities. But if you want to include passive candidates in your search, an ATS is not for you. So, what you need is a recruitment CRM.
The clue (predictably!) is in the title…
ATS platforms are designed to assist the management and ‘tracking’ of inbound ‘applicants’ – candidates who send their resumes to an employer in relation to an open role.
Recruiting CRM software is different, focusing on the search, engagement and relationship management for and with top candidates in the open marketplace.
A recruitment CRM equips talent teams with a range of tools that help them find well-matched candidate profiles from relevant backgrounds or within competitor organizations.
This can mean features like advanced cross-platform search capabilities, or the ability to browse and track social media profiles. These contribute to building a full understanding of a candidate’s career focus and history.
Like an ATS, recruitment CRM software also offers functionality for tracking candidates – working profiles through various rounds of interviews and assessment until the final hire.
With the core value of an ATS lying in the sorting and management of applications as they come in (from a career portal, ‘work for us’ page or third-party job adverts), a recruiting CRM lets recruiters look past active job-seekers and focus on finding the ‘best of the best’ – even if they’re employed elsewhere and not actively surfing job boards.
In competitive hiring markets, it’s a risky strategy for any company to depend on inbound applications to fill their vacancies and drive future growth.
Recruitment and talent acquisition teams aim to deliver the best candidates to their employers. Thus, they cannot afford to sit on their hands and wait for applications to come in.
Those who do may find their competition beating them to the punch. Pro-active competitors will snap up brilliant candidates before they have a chance to send their resume to prospective new employers.
That’s not to undermine the value of in bound channels.
Without a doubt, employer brand and online advertising are key pieces of the talent puzzle.
Referrals are another important building block.
But when it comes to building winning teams and recruiting the sharpest minds, waiting doesn’t get it done. One needs to do to a lot more to gain experienced and most dynamic professionals to power an organization forward.
A ‘reactive’ recruitment program is exactly that. It involves working with whoever responds to advertisements and then tracking them through the talent funnel.
A pro-active approach to recruitment means using every available means to identify, engage and recruit the candidates who can help a company meet and exceed its goals.
In an era of fierce competition for talent, employers and their talent teams need to adopt the right blend of reactive and pro-active recruitment.
This means ensuring a high-quality candidate experience for all incoming applicants but also making sure recruiters have the tools and skills to source talent direct.
The right recruiting software puts recruitment teams on the front foot. It gives them the platform to effectively and efficiently search for top potential candidates.
Used effectively, recruitment CRM software can enable talent teams to bring passive candidates into the recruitment process those who wouldn’t have been reached by promotions or advertising.
These candidates can bring a new tier of expertise to an organization. They deliver the best the market has, not only those who happened to submit their credentials to an online posting.
Elite recruiting tools enhance the way recruiters work, structuring and accelerating their processes. At the same time, they provide them with data and information that improves their searches.
Talentis is a cutting-edge recruitment CRM software designed to facilitate the identification, engagement and recruitment of passive candidates.
Built with the goal of leveraging the immense data resources of the web for professional recruiters, it was developed with the concept that “the internet is your CRM”.
Anchored in an index of millions of people and company profiles, Talentis brings together previously fragmented information. It allows recruiters to search candidate profiles with context.
Via a powerful Chrome extension, users can take their recruiting CRM with them as they browse and explore online in their search for talent.
Recruiters browsing Google, for example, will see enhanced search results sharing information about candidates at the point of the initial identification. They can also cross-reference different data sources – such as social media profiles or CRM data, from a single interface.
By launching searches within a platform already packed with hundreds of millions of data points, and layering on an intuitive extension overlay, recruiters can short-circuit the traditionally clumsy and time-consuming manual process.
The result?
Searches delivered better, and faster – with no downtime switching between systems.
Talentis is powered by Artificial Intelligence technology which pro-actively boosts recruiter performance.
Through advanced AI, the Talentis platform finds matches and patterns from across a vast set of data. This helps recruiters join the dots and see through the noise.
Talentis is the first recruiting CRM software to leverage publicly available profiles, big data and artificial intelligence to offer intelligent suggestions and prompts as users conduct their searches.
A user viewing a Chief Financial Officer at Company A, for example, might receive an auto-suggestion to check out a similar candidate at Company B – a direct competitor.
Recruiters can use this guidance while working under high-pressure conditions on time-sensitive roles. This helps them rapidly find and connect with candidates who were entirely off their radars before – linked by AI.
With use, the platform expands continually with user-generated and auto-populated data. It helps produce an ever-richer information base to conduct and deliver searches.
Where legacy recruiting software puts the workload squarely on the recruiter, Talentis is different.
Traditional recruiting CRMs start out empty, then offer tools for recruiters to add and manage data throughout their work.
Talentis takes the model and stands it on its head – equipping recruiters from the start with deep, interconnected data pools. It also works like magic to help staffing and internal talent teams find stand-out candidates.
The team behind Talentis is nothing new – we are Ikiru People, the developers of FileFinder, Voyager, ISV and GatedTalent.
We’re the subsidiary of a public company with some of the best Trustpilot scores in the sector.
We’ve been in the recruitment industry for decades, building and supporting innovative tech solutions for a range of global employers and TA teams.
But while we’re not new – Talentis is.
This recruitment CRM software is the first platform of it’s kind – a true revolution in recruiting software. It’s also the first to harness AI and big data together, accelerating and enhancing the search process.
We’re confident people won’t grasp the power of Talentis until they see it in action.
That’s why we are offering demonstrations followed by free trials to recruiters.
No credit card, no commitment.
Want to test drive the future of recruitment CRM software?
Book a demo today and get started.