As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients

JOB SCOPE & PURPOSE

A day in the Life: The Vice President (VP) of Client Engagement assumes ultimate responsibility for management of all aspects of a client’s business within Targetbase, in order to deliver projected revenue and profitability in a manner that generates a high degree of client satisfaction.

On a given day, a Vice President of Client Engagement will spend time:

• Leading efforts to expand existing client business; generating new strategies, opportunities, and networks for agency growth
• Developing and maintaining a thorough understanding of Targetbase’s offering across communications, analytics, and technology solutions
• Developing strong understanding of clients business, brands, customers, and competitive environments to contribute to the development of the most effective business solutions, communications, and creative strategies that deliver against their business objectives.
• Proactively offer new ideas to established clients, complementing and expanding the current scope
• Driving organic growth by seeking opportunities to extend Targetbase’s role across the entire product portfolio, with a strong focus on communications penetration within existing client bases
• Identifying and pursuing new project and revenue opportunities within the Omnicom/OPMG network and sister agencies
• Leading pitches for new business, new clients, and expansion efforts
• Working with Finance to ensure financial contracts and service level agreements fairly represent the agency and client
• Attending and fully participating in client briefs, client presentations, and client research as needed
• Developing periodic, regular client satisfaction surveys to ensure a formalized exchange of feedback on assigned client accounts and taking appropriate steps to create a high degree of client satisfaction
• Building senior-level relationships with clients and being viewed as an indispensable member of the overall project team
• Contributing to building a positive agency culture while building positive working relationships with other competencies and clients; building relationships with each of the competency leads and teams that will assist in the achievement of successful projects
• Organizing opportunities for other Targetbase employees to learn about the activity on respective businesses, focusing on successes and failures

Experience & Education

• Minimum of 15 years of experience in a client service role within consulting, martech or digital marketing agency
• Experience in leading data-driven campaign strategy and providing senior counsel to clients
• Prior success in complex/highly regulated client accounts highly preferred (ex: pharma/high-science, financial services, automotive)
• Mix of Direct to Consumer (DTC) and B2B experience preferred
• Successful track record of organic growth
• Experience pitching and winning new business
• Able to design and deliver presentations within the client’s brand and at higher levels of the client organization
• Strengths in developing user/target personas and applying customer journey strategies to enterprise-level client business
• Innate curiosity, bias for collaboration, and strong leadership abilities
• Proficient in Microsoft Office including PowerPoint and Excel
• Bachelor’s Degree (or higher) in Business, Marketing, Communications, or Advertising preferred

KNOWLEDGE & ABILITY

Business Leadership

• Strong understanding of data-driven consumer journey/marketing, with the ability to integrate various products effectively
• Highly developed interpersonal and communication skills, including effective and active listening skills
• Demonstrated strategic thinking and prior track record of successfully leading dynamic accounts/business
• Solid understanding of business and current marketplace; demonstrated fiscal management skills
• Strong track record of organic business growth as well as pitching and winning new business
• Superior organizational and time management skills with strong attention to detail
• Able to build strong, long-lasting relationships
• Strong negotiating skills
• Adept at thinking on his/her feet
• Strong problem-solving skills

Team Oversight

• A master facilitator of resources; able to draw upon the right resources at the right time, in order to achieve mandates
• Demonstrates high EQ; skilled at navigating organizational dynamics with empathy and leveraging strong interpersonal acumen
• Able to inspire, motivate and drive cross functional team members
• Solid understanding of agency and creative process and integrated disciplines
• Able to maintain composure in high-stress situations and navigate challenges while preserving the relationship

Other Things To Know

• We work a hybrid schedule
• Overtime as necessary
• Travel as necessary

Candidates must local to the Raleigh-Durham area and willing to be onsite in our Raleigh office M/W/F weekly.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.

CS-RDU-25-31