Classification: Exempt/Full Time

Department: Marketing

Salary Range: $176,000 – $264,000

Reports To: Senior Vice President, Global Markets & Chief Trade and Product Development Officer

About Brand USA

Brand USA is the nation’s destination marketing organization dedicated to driving legitimate international inbound travel to strengthen the U.S. economy, boost exports, create quality jobs, and foster community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a premier global destination while providing up-to-date visa and entry information.

Established by the Travel Promotion Act in 2010, Brand USA, in collaboration with travel industry partners, has attracted an additional 8.7 million visitors over the past decade, who spent nearly $29 billion in the United States. This effort has generated $63 billion in economic output and sustained nearly 37,000 jobs annually. Remarkably, without any cost to taxpayers, these initiatives have generated $8.3 billion in tax receipts, returning $20 to the U.S. economy for every dollar spent.

Job Summary

The Vice President, Business Events will lead the development and execution of Brand USA’s international inbound strategy to position the United States as a premier destination for business events, including meetings, conferences, and incentive travel. This role requires a visionary leader with extensive experience in international sales and marketing and a proven track record of cultivating high-value partnerships. The Vice President, Business Events will focus on amplifying the visibility of U.S. destinations, hotels, venues, and suppliers already active in the international business events marketplace, while also developing customized and cost-effective programs to support new entrants. Additionally, the Vice President, Business Events will create resources to showcase America’s inspiring rural and beyond-the-ordinary destinations, highlighting unique assets for incentive travel and technical tours. Collaborating with stakeholders across the corporate travel, meetings, and events industries—including organizers of sporting events ranging from amateur competitions to professional leagues, the World Cup, and the Olympics—the Vice President will drive initiatives that strengthen Brand USA’s competitive edge in the global business events sector while fostering strategic innovation and nationwide engagement.

Essential Functions

• Develop and implement a comprehensive strategy to grow the U.S. footprint in the international business events marketplace, collaborating with destinations, hotels, event venues, and corporate stakeholders.
• Identify and engage a Business Events advisory group representing the diversity of America’s destinations and products.
• Facilitate client advisory groups of international association planners, third-party planners, and event organizers to refine sales and marketing outreach.
• Build strategic relationships with global event organizers and media companies to design impactful joint initiatives and drive sales efforts.
• Lead integrated sales and marketing efforts, including multi-channel campaigns targeting corporate planners, association planners, third-party planners, and event organizers.
• Work across departments to establish co-op marketing programs to maximize partner participation.
• Oversee the creation of innovative programs to attract business events and incentive travel, including trade shows, sales missions, client events, educational trips, and technical tours.
• Provide tools, resources, and training to support partners entering or growing their presence in the international business events market.
• Set benchmarks and KPIs to measure initiative success, refine strategies using analytics, and represent Brand USA at global industry events.
• Report to work on a regular basis and is available for occasional after-hours emergency calls and projects.

Additional Responsibilities

• May be asked to perform additional duties not listed in the job description as required by business needs.

Job Qualifications

• Bachelor’s degree in business, marketing, hospitality management, or related field; advanced degree preferred.
• 10+ years of combined experience in international business events, incentive travel, and strategic marketing.
• Proven ability to execute marketing campaigns that drive measurable outcomes and build high-value partnerships.
• Deep understanding of the international business events market, including trends and opportunities in emerging and niche sectors.
• Experience handling business dealings with a diverse network of international clients and partners.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Dedicated remote work area that is quiet enough for the employee to concentrate is required. Must have homeowner’s or renter’s insurance and the ability to comply with company technology, safety, and health requirements.
• Ability to travel on occasion as required to attend meetings and/or events.
• Ability to frequently operate a computer and other office productivity machinery.
• Ability to lift up to twenty (20) pounds.
• Ability to perform the essential functions with or without a reasonable accommodation.
• May require more than forty (40) hours per week to perform the essential duties of the position.

Brand USA Benefits

Brand USA offers a comprehensive benefits package including:

Medical, Dental, and Vision: Three medical plan options (HMO, POS, PPO) through CareFirst, with varying coverage levels and out-of-pocket costs. Dental and vision plans are also offered.

Life and AD&D Insurance: Company-paid basic life and accidental death & dismemberment insurance (2x annual salary up to $200,000).

Short-Term and Long-Term Disability: Company-paid short-term and long-term disability insurance.

401(k) Retirement Plan: A 401(k) plan with employer matching contributions (100% of the first 3% of salary deferred, plus 50% of the next 2%).

Flexible Spending Accounts (FSA): Options for pre-tax deductions for healthcare and dependent care expenses.

Transit and Parking Account: Pre-tax deduction option for transit and parking expenses.

Wellness Program: Access to a wellness and disease management program through Sharecare.

Employee Assistance Program (EAP): Access to resources for personal and work-related issues.

Voluntary Benefits: Options for additional life insurance, pet insurance, etc.

International Medical Coverage: Coverage for medical emergencies while traveling internationally on company business.

Schedule

Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.

Americans With Disabilities Act (ADA)

Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status.