As the Head of Marketing, you will lead our marketing department, develop and execute strategic marketing plans, and drive brand awareness in a highly competitive IT landscape. This role requires a seasoned marketing professional with a proven track record in the IT sector and a strong ability to manage and inspire a team. 

Responsibilities 

• Developing and implementing comprehensive marketing strategies that align with our business goals. 
• Improving lead quality and conversion; active search for lead generation channels.  
• Managing and optimizing the company’s online presence, including website, social media platforms, and digital advertising campaigns.
• Collaborate with Sales and Business Development teams to align marketing efforts with sales objectives and support lead-generation activities.
• Leading and mentoring a high-performing marketing team, fostering a collaborative and innovative work environment.
• Monitoring and analyzing marketing metrics and KPIs to track performance, and optimize marketing initiatives.
• Analyzing market trends, customer insights, and competitive landscape to identify growth opportunities and inform strategy.
• Managing the marketing budget, ensuring resources are allocated efficiently to maximize results.

Requirements 

• Minimum of 5 years in a marketing role within the IT industry. 
• Extensive experience and knowledge of digital marketing methods in a B2B context, including inbound, outbound, content marketing, SEO, advertising, and social media marketing.
• Analytical mindset with the ability to interpret data and metrics to drive informed decisions.
• Strategic mindset with a track record of developing and executing successful data-driven marketing strategies.
• Excellent communication and interpersonal skills, with the ability to effectively present ideas.
• Excellent leadership and team management skills, with the ability to inspire and motivate a team.
• Creative thinking with a passion for innovation. 
• Ability to work autonomously. 
• Proficiency in English (C1 level at least). 

What we offer 

• Long-term commitment; we’re all about building lasting relationships. 
• Competitive salary and performance-based bonus.
• People first attitude; we are a company that prioritizes employee well-being, fostering a supportive and inclusive environment. 
• Exceptional atmosphere; we are a team where everyone is open-minded, collaborative, and has a great sense of humor. 
• No dress code; enjoy the freedom to express yourself through your attire; come as you are!
• Real Impact; you will play a pivotal role in shaping the company’s future with the power to influence real change and drive innovation.
• Flexible working hours and ability to work from home or our Cracow’s Office.
• Opportunities for continuous learning and development, with a focus on helping you grow in your career.
• Transparency; we prioritize open and honest communication, ensuring that all team members are well-informed about the company’s direction and decisions.  
• Regularly connect with your colleagues at fun social events, both in-person and online.