Job Title:
Head of Digital Marketing & Lead Generation (Remote – South Africa)

Job Description:

We are a national care company operating across Australia. We serve families, support coordinators, and vulnerable participants. We are currently rebuilding our digital marketing engine from the ground up.

This is a performance-focused role. You will be responsible for every aspect of digital marketing, including Meta ads, Google ads, website funnels, and lead tracking.

We are not looking for a content creator or someone to outsource tasks.
You must be a hands-on digital operator who has run real campaigns, written real copy, and delivered real leads.

Your Role:

• Launch and manage Meta (Facebook/Instagram) and Google Search campaigns
• Build and test landing pages, forms, and funnels
• Write your own ad copy (no AI fluff)
• Set up reporting dashboards to track CPL, lead volume, and performance
• Optimize campaign performance weekly
• Work closely with our National Care Manager to refine lead quality
• Own the digital marketing function end-to-end

Required Experience (Only Apply If You Meet These):

• You have personally run Meta Ads (campaigns, targeting, budget, creatives)
• You have personally managed Google Search Ads (keywords, budget, copy)
• You’ve built or written for landing pages or lead gen forms
• You track performance (CPL, conversions, lead source)
• You work independently, take ownership, and deliver under pressure
• You understand the difference between “likes” and business results

Preferred (Not Required):

• Experience targeting care services, NDIS, families, or support industries
• Familiarity with HubSpot, ClickUp, or Airtable
• SEO, retargeting, or automation experience

Offer:

• ZAR 12,000–15,000/month
• 30-day trial → long-term full-time role
• Performance-based bonuses from month 3
• Remote (South Africa-based only)

How to Apply:

Please include the following in your application:

• A short 200-word cover message explaining why you’re the right fit
• 2–3 screenshots of Meta or Google campaigns you’ve personally run
• 1 example of a landing page or funnel you’ve built or written for
• Your available start date and monthly rate expectations within our band

Do Not Apply If:

• You’ve only “supervised” a marketing team — we need operators, not managers
• You talk in generalities and cannot show campaign results
• You focus on likes, followers, or impressions without conversion metrics
• You plan to outsource this role — this must be your direct work

Applications without evidence of campaign work will not be considered.

Would you like me to:

• Write the screening questions for Indeed?
• Create a checklist for reviewing applicants?
• Build a scorecard to rank and filter submissions?

Let’s lock this in so Alex gets fed and your lead flow system is finally owned.

You said:dont mention ndis. use general terms. office at times required etcChatGPT said:

Perfect — here’s your refined Indeed job ad, fully aligned with your brand tone, designed to filter out fluff, and with no mention of NDIS.

Head of Digital Marketing & Lead Generation

Location: South Africa (Remote with occasional office-based requirements)

About Us
We’re a national care company operating across Australia. We provide community-based support services and are expanding rapidly across multiple business units.

We’re now hiring a digital marketing lead to build our entire marketing engine from scratch.

This is not a “brand” role. This is a performance role.
You will be responsible for everything from campaign creation to lead delivery — with full ownership over systems, strategy, and results.

What You’ll Do

• Launch and manage Meta (Facebook/Instagram) and Google Search campaigns
• Create and manage landing pages, forms, funnels, and lead capture tools
• Write your own ad copy and test creative
• Set up dashboards to track leads, cost per lead (CPL), and campaign ROI
• Report weekly on performance
• Work closely with internal sales and care teams to ensure quality lead flow
• Build the marketing system once, then optimize it for scale

What You’ll Need

Only apply if you meet all of the following:

• You’ve personally run Meta and Google campaigns from start to finish
• You can build landing pages (or write for devs/tools like Carrd, Leadpages, Webflow)
• You know how to optimize for CPL, conversions, and lead quality
• You’re comfortable writing clear, direct, converting copy
• You track data, not hype — and use that to improve performance
• You can work independently, take initiative, and solve problems without needing permission
• You are based in South Africa and can attend in-person sessions when required

Bonus (Not Required)

• Experience marketing in community-based services, health, or education
• Familiarity with HubSpot, ClickUp, Google Data Studio
• SEO, retargeting, automation skills

Offer

• ZAR 12,000–15,000/month (based on experience)
• 30-day trial with full system ownership
• Performance bonus potential after onboarding
• Remote-first with occasional in-person/office work as required

To Apply

Applications without the below will not be reviewed.

Submit the following:

• A short 200-word summary of your most relevant experience
• 2–3 screenshots of actual campaigns you’ve managed (Meta or Google)
• 1 landing page or ad you’ve written or built
• Your current availability and expected monthly rate (within the range)

Do not apply if:

• You have not run campaigns yourself
• You are applying on behalf of an agency
• You cannot show results
• You rely on buzzwords and templates

We are looking for a clear operator who wants ownership and is ready to build the engine behind a fast-scaling care company.

Job Type: Full-time

Pay: R100 000,00 – R200 000,00 per year

Education:

• Bachelors (Preferred)

Experience:

• Digital Marketing: 1 year (Preferred)

Work Location: On the road