Role: Director of Traditional Marketing

Location: Kansas City

Investor: General Atlantic

About Flint Group

Headquartered in Kansas City and founded in 2019 by industry veterans Collin Hathaway (Chairman) and Trevor Flannigan (CEO), Flint Group is a leading platform providing high-quality HVAC, plumbing and electrical (“HVAC+”) services to residential customers. Today, Flint is comprised of 13 longstanding market-leading brands across 10 primary markets in the U.S., including Seattle, Portland, Houston, Boston, Denver, Philadelphia, St. Louis, Kansas City, Phoenix, and Detroit. The Company will continue to acquire and grow best-in-class local HVAC+ brands.

The HVAC+ residential services industry is estimated to be a ~$150B+ growing at a ~5% CAGR. The sector is largely non-discretionary due to the mission-critical nature of HVAC and plumbing systems. The HVAC+ market is highly fragmented with 70%+ of the market being served by independent contractors and mom & pop providers.

Flint has a proven track record of driving topline and earnings growth post-acquisition at the local level through: (i) investing in the local leadership team, facility and technology, (ii) optimizing business mix (e.g., adding service lines) and improving lead flow, (iii) leveraging economies of scale (e.g., OEM agreements, group purchasing), (iv) sharing best practices to improve performance, and (v) leveraging technology and analytics to measure KPIs, drive insights and increase accountability.

Position Overview

The Director of Traditional Marketing is responsible for leading, developing, and executing comprehensive traditional marketing strategies that build brand awareness, drive customer acquisition, and support overall business growth. This role oversees all offline marketing initiatives including media, out-of-home, direct mail, print, events, and sponsorships.

Role And Responsibilities

• Strategic Market and Brand Management
• Serve as the traditional marketing lead across Flint Group’s portfolio, owning all offline media strategy and execution.
• Develop and implement comprehensive media plans in partnership with GMs, aligned to annual goals and budgets.
• Oversee traditional marketing campaigns, including broadcast, print, direct mail, out-of-home, and grassroots efforts, ensuring strategic alignment and brand consistency.
• Identify gaps in current media mix and provide recommendations for improved market reach and performance.
• Elevate brand visibility and perception through high-impact traditional campaigns, local partnerships, and event activations.
• Build and maintain strong relationships with external media vendors and internal brand teams to ensure seamless execution.
• Must have strong media buying experience across TV, radio, and out-of-home channels, including negotiating placements, optimizing schedules, and managing relationships with broadcast and OOH vendors.
• Lead local media strategy with a deep understanding of regional market dynamics, seasonal trends, and competitive positioning.
• Performance Analysis
• Prepare and present monthly and quarterly reports highlighting campaign effectiveness, media spend, key trends, and optimization opportunities.
• Conduct post-campaign performance reviews and maintain competitive media spend analysis to ensure market positioning and efficiency.
• Translate media performance into business outcomes by connecting traditional campaigns to lead volume, and ROI.
• Execution and Collaboration
• Lead regular check-ins with brand teams to align on campaign execution, timing, and performance.
• Manage multiple brand-level campaigns concurrently, maintaining high attention to detail and meeting all deadlines.
• Partner closely with creative, brand, and digital teams to ensure a cohesive marketing approach across all channels.
• Coordinate production timelines with print shops, media buyers, and external partners to keep campaigns on track.
• Monitor market trends and consumer behaviors to proactively adjust strategies and stay competitive.
• Manage all aspects of vendor onboarding, performance evaluation, and contract renewals for traditional media partners.

Target Profile

We are seeking a strategic, results-driven Director of Traditional Marketing with deep expertise in offline media channels and a strong understanding of how traditional marketing contributes to brand growth and lead generation. The ideal candidate is a strong leader, clear communicator, and confident decision-maker with a track record of delivering measurable results through television, radio, direct mail, print, and out-of-home campaigns. They should have experience managing large budgets, vendor relationships, and market-specific campaign execution.

Key Experience

• 8+ years of experience in marketing, with a clear focus on traditional media planning and execution.
• Success leading large-scale traditional media campaigns across multiple markets, with full ownership of media budgets, spend accountability, and ROI performance.
• Experience working cross-functionally with brand, creative, and digital teams to deliver integrated marketing strategies.
• Strong vendor management and negotiation skills, with experience overseeing external media partners and production vendors.
• Skilled in analyzing performance metrics, generating reports, and using insights to optimize future campaigns.
• Experience in the home services industry, particularly with large brands or multi-location service businesses, is highly desirable.
• Willingness to relocate to Kansas City is required.

Desired Competencies

The Director of Traditional Marketing must be comfortable leading within a high-growth, fast-paced environment. This role requires a balance of strategic thinking and hands-on execution.

• Strategic Thinking: Ability to align traditional marketing strategies with overall business goals.
• Executional Excellence: Strong attention to detail, ability to manage timelines, budgets, and creative output at scale.
• Analytical Mindset: Comfortable with numbers, ROI tracking, and using data to inform decision-making.
• Communication: Clear, concise communicator with the ability to present insights and strategies across all levels of the organization.
• Agility: Comfortable navigating shifting priorities, new markets, and emerging business needs with confidence and clarity.
• Continuous Learning: Eagerness to stay updated on industry trends, best practices, and emerging technologies in marketing.
• Omnichannel Awareness: Ability to understand how traditional media supports and complements digital and performance marketing strategies.