Flexible Work Policy: The work for the Dir, Digital Marketing position is completely 100% remote anywhere in the United States except Hawaii or United States Territories. This position may have the potential to travel up to 25% dependent on business needs.

RESPONSIBILITIES

Martech Strategy & Leadership

• Develop and implement the Martech engineering strategy, ensuring alignment with product management and business objectives.

• Lead and mentor a team of Martech engineers and developers, fostering a culture of innovation, collaboration, and excellence.

• Work closely with marketing, IT, and data teams to optimize customer engagement, personalization, and marketing automation.

• Evaluate and implement emerging Martech technologies to enhance customer experiences and drive operational efficiency.

Technology & Engineering Execution

• Oversee the architecture, integration, and optimization of key Martech platforms, including: PIM, Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), and Customer Data Platforms (CDPs)

• Develop and maintain robust APIs and data pipelines to enable seamless data flow between marketing, sales, e-commerce, and analytics platforms.

• Optimize marketing automation workflows, lead scoring models, and segmentation strategies.

• Drive the adoption of real-time, event-driven marketing approaches, enabling personalized customer experiences across multiple touchpoints.

Data, Personalization & Analytics

• Implement best practices for data governance, quality, and compliance across marketing systems.

• Leverage CDP and AI-driven tools to enhance customer journey personalization and predictive analytics.

• Build and support A/B testing frameworks for campaign optimization and marketing effectiveness measurement.

Collaboration & Stakeholder Engagement

• Work cross-functionally with marketing, IT, product management, e-commerce, and sales teams to define and execute Martech initiatives.

• Manage third-party vendors, platform providers, and system integrators, ensuring technology investments deliver maximum ROI.

SUPERVISION:

• Supervision of 3-5 marketing technology engineers

• Supervision of third-party consultants

RELATIONSHIPS

• Internal: Regular interactions with business and technical leaders across the organization to communicate a vision for what is possible and align to business objectives.

• External: Regular interactions with technology partners and contract vendors will be required as a key part of this role.

WORK ENVIRONMENT

• Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.

MINIMUM QUALIFICATIONS

• 8+ years of experience in marketing technology, software engineering, or a related field, with at least 5 years in a leadership role.

• Proven expertise in PIM systems (e.g., Salsify, Stibo, Informatica, Enterworks), Salesforce Marketing Cloud, Adobe Experience Manager (AEM), and CDPs.

• Strong knowledge of CRM, CMS, and DXP platforms, with experience integrating these tools into broader digital marketing ecosystems.

• Hands-on experience with API integrations, cloud platforms (AWS, Azure, GCP), and data engineering to facilitate Martech interoperability.

• Strong understanding of e-commerce, digital asset management (DAM), and omnichannel customer engagement.

• Excellent leadership, communication, and project management skills to drive cross-functional collaboration and Martech adoption.

EDUCATION

• BS/BA in computer science OR equivalent related work experience

PREFERRED QUALIFICATIONS

• Experience in the foodservice distribution, wholesale, or supply chain industry with a deep understanding of product data challenges.

• Knowledge of AI-driven marketing, predictive analytics, and real-time decisioning.

• Certifications in Salesforce, Adobe, AWS, or relevant Martech platforms.

PHYSICAL QUALIFICATIONS

• Standard required physical activities including length of time performing each activity.

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