About the Company

We’re partnering with a dynamic, consulting-led digital agency that’s all about driving profitable growth for ambitious businesses. They are a team of passionate strategists and digital experts who thrive on helping brands scale across Australia and North America. They work closely with businesses to understand their challenges, identify opportunities, and deliver exceptional, data-driven results that enhance customer experience and drive revenue growth. What sets them apart is their holistic, platform-agnostic approach, connecting different aspects of the digital landscape to ensure client success. If you’re passionate about driving measurable growth and want to be part of a team that’s making a real impact, then this is the agency for you.

The Role

This isn’t just another CRO role; it’s a chance to step into a key leadership position and build a high-impact Conversion Rate Optimisation practice. You’ll be the strategic mind behind CRO, developing sophisticated testing roadmaps and guiding clients towards significant performance improvements. You’ll be a true growth partner, understanding client challenges and identifying optimisation opportunities across their entire digital presence. You’ll need to adapt strategies based on real-time data and analysis, continually refining hypotheses and methodologies. This is a high-impact, entrepreneurial role where you’ll build a function, mentor a team, and make a tangible difference to client success. If you’re a strategic CRO expert with a passion for building, testing, and driving results, this is your chance to shine.

You Will:

• Lead the strategy, execution, and growth of CRO services for a diverse portfolio of clients, ensuring alignment with their business objectives.
• Develop and oversee sophisticated CRO programs, including hypothesis generation, test design, implementation, and advanced analysis.
• Work closely with clients to understand challenges, identify key optimisation opportunities, and present strategic recommendations.
• Collaborate effectively with internal teams (e.g., Design, SEO, Paid Media) to ensure integrated and impactful solutions.
• Mentor and guide junior team members, fostering a culture of learning, experimentation, and excellence within the CRO discipline.
• Drive innovation in optimisation techniques and processes, implementing refinements to maximize effectiveness.
• Contribute to new business efforts by developing CRO strategies for pitches and proposals.

This Role Is For You If:

• You’re passionate about CRO and have a talent for identifying user friction points and developing data-backed solutions.
• You’re a strategic thinker with a growth mindset, who enjoys tackling complex optimisation challenges and guiding clients towards success.
• You are comfortable leading, building a function, and taking ownership of outcomes.
• You embrace a hands-on approach and are willing to dive into tools and analysis, regardless of seniority.
• You adapt well to change and can pivot strategies based on data and results.

It’s Not For You If:

• You prefer to focus only on strategy without involvement in execution or analysis.
• You are uncomfortable with ambiguity or the iterative nature of testing and optimisation.
• You prefer highly structured environments with established processes rather than building something new.

What Excites Us:

• 7+ years of dedicated experience in the CRO space, with a proven track record operating at a Director or equivalent leadership level.
• Demonstrated success in leading CRO strategy, driving significant performance improvements for clients, and managing client relationships.
• Mastery of CRO methodologies, testing platforms (e.g., VWO, Optimizely, Convert, Crazy Egg), and web analytics suites (e.g., Google Analytics).
• Expert understanding of UX principles, user psychology, user journey analysis, and advanced data interpretation.
• Experience working with diverse B2C clients, including e-commerce and lead generation businesses.
• Exceptional analytical, problem-solving, communication, and presentation skills.

What’s In It For You:

• Competitive salary and benefits package commensurate with experience.
• Enjoy the flexibility of working from home 3 days a week and collaborating with your team in the office 2 days a week.
• Opportunity to work with a diverse portfolio of exciting clients, including innovative startups and established brands.
• Be part of a dynamic and growing company that values innovation and results.
• Make a real difference in the success of exciting clients across diverse industries.
• Work on challenging and rewarding projects that will push your skills and expertise to the next level.

If you are a strategic CRO leader with a passion for driving growth and a desire to build something impactful, we encourage you to apply.

At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don’t hesitate to apply.